The average consumer has 3 messaging apps on their home screen, uses 3 different messaging apps per week, and sends 3 messages per hour!
53% of consumers are more likely to shop with a business they can message directly according to a recent Nielsen study.
Over 50% of users for each of the 10 leading chat apps are under 35 and are estimated to spend over $200B annually starting in 2017
85% of consumers not only want to be able to receive information but also reply to businesses or engage in a conversation
-James Whatley, Digital Innovation Partner at Ogilvy